B.S. Graphic Communications

Are you interested in design, visual communications, graphic arts, digital software or printing? 
Degree Type Bachelor of Science
Careers & Salaries Annual Employment Report
Delivery On Campus

Graphic communication is everywhere - in education, engineering, marketing, film production and public relations. Graphic communication is one of the most powerful tools available to communicate ideas, concepts, messages and instructions. An integral part of our society, all businesses use graphics to promote their products.

Our graduates pursue challenging and rewarding careers in business, digital imagery, marketing, digital technologies, media and graphics. / UW-Stout

UW-Stout's B.S. in Graphic Communications (GCOM) program combines creative, analytical and technical studies. The program's design, technology and project management focus prepares you for a dynamic career. Graphic communication careers are attractive to students with diverse interests. We encouraged you to take a look at our unique interdisciplinary program.

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Hidden Fields

How you will learn

You'll learn how graphic communication specialists communicate ideas, instructions and concepts. From design to production, you'll train in all phases of a finished graphics product. 

Technology has transformed the way people create, distribute and work with graphics. Our hands-on design, imaging and print labs have the most current software and digital technologies:

  • InDesign™
  • Photoshop™
  • Illustrator™
  • Acrobat™
  • HTML editors
  • Esko™ DeskPack for package design
  • XMPie™ for variable data
  • Kodak Prinergy™ for prepress 
  • Preps™ for Imposition

Industry experienced faculty will guide you through the creation and fabrication of graphic prototypes. You'll also develop strong foundation skills in project and business management.

What you will learn

The Graphic Communications program's core coursework includes:

Campaign anatomy and delivery 

Color science and applications 

Creative graphics software tools

Data; organization, analytics & graphics production

Diagramming how things happen

Visual graphics & conditional imagery 

Cost Analysis for graphics projects

Fundamental of package manufacturing

Organizations and their leadership

Photography & Video basics for graphics

Planning for digital production

Production planning and best-fit techniques

Professional practices in graphics 

Project management 

Using print and imaging technologies 

Working with graphics clients

Building digital media files

Web graphics

Difference Between Graphic Communications and Graphic Design

Read a side-by-side comparison of the Graphic Communications and Graphic Design & Interactive Media programs.

Perfect fit for a creative problem-solver

If you are a find the solution and make it work person, you are a perfect fit for graphic communications! Our interdisciplinary program will teach you:

  • Printing production processes
  • Marketing campaign management and deployment 
  • Digital design project management 
  • Digital workflows and structured automation
  • Business practices used in graphic communications
  • Variable data applications across media 
  • Marketing channels applied to print, web, and social media
  • Digital graphics software use and associated applied technologies 
  • Project management and logistics for graphics production

You will graduate ready for a successful career in printing, imaging, marketing, media and graphics.


99% of Graphic Communications Graduates are Employed or Continuing their Education

Career opportunities in graphic communications

Our graduates use creative, technical, business and management skills in sustainable and meaningful careers. You'll solve problems, analyze customer needs, plan project production and lead teams. During your career, you'll work with exciting customers, build workflows and develop media campaigns.

Alumni Testimonials

AlumniStories: Megan Albrecht

B.S. Graphic Communications Management, 2013 Graduate
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Danielle Komro

Stout allowed me to earn a quality education, to grow as a strong leader that will be dedicated to the Graphic Communications industry and the communities I shall call home.

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Careers & Employers

Your knowledge of how digital content originates will prepare you for a career as:

  • Sales Representatives
  • Media Buyers
  • Marketing Managers
  • Estimators
  • Creative Artists
  • Publishers
  • Pre-press Specialists
  • Digital Content Management
  • Web Developers
  • Packaging Account Managers
  • Project Managers
  • Customer Service Representatives
  • Technical Trainers
  • Graphics Coordinators
  • Web Analytics Professionals
  • Production Workflow Managers
  • Schedulers
  • Production Operations Management
  • Quality Management Directors
  • Process Improvement Specialists
  • Research & Development Specialists
  • Logistics Managers
  • Purchasing Administrator
  • Materials Management Officer
  • Fulfillment & Operations Specialists
  • Shipping Expert
  • Material Handling Director
  • Inventory Management Advisor
  • Equipment Sales & Support
  • Software Developers
  • Supply Distributors
  • Director of Manufacturing 

Stout Graduates at Work

Arandell Corporation

Menomonee Falls, WI


De Pere, WI


Sheboygan Falls, WI

Bic Graphic

Red Wing, MN


Minneapolis, MN

Colony Brands, Inc

Monroe, WI

Color Ink

Sussex, WI

Daily Printing, Inc.

Plymouth, MN

Global Printing, Inc.

Alexandria, VA

GLS Companies

Brooklyn Park, MN

Great Northern Corporation

Chippewa Falls, WI

Green Bay Packaging

Green Bay, WI

Imagine Print Solutions

Shakopee, MN

Inland Label

La Crosse, WI

IWCO Direct

Chanhassen, MN

Japs-Olson Company

St. Louis Park, MN

Letterhead Press

New Berlin, WI

Liberty Carton-Liberty Diversified International 

Minneapolis, MN


Eau Claire, WI

Menasha Packaging

Neenah, WI

Mittera Group

Des Moines, IA

Nosco, Inc.

Gurnee, IL

OEC Graphics, Inc.

Oshkosh, WI

Patterson Companies

Mendota Heights, MN

Philipp Lithographing Company

Grafton, WI

Powertex Group

Eau Claire, WI

Precision Color Graphics

Franklin, WI

Push Solutions

New Berlin, WI

Quad Graphics

Sussex, WI

Ripon Printers

Ripon, WI

Royle Printing

Sun Prairie, WI

RR Donnelley

Warrenville, IL


Shakopee, MN


Minneapolis, MN

Taylor Corporation

Mankato, MN

Tempt In-Store Productions

New Berlin, WI

The Marek Group

Waukesha, WI


Eagan, MN

Tilsner Carton Company

St. Paul, MN

US Government Printing Office

Washington D.C.

Wetzel Brothers, Inc.

Cudahy, WI

Worzalla Publishing

Stevens Point, WI

Wikoff Color Corporation

Roseville, MN

Scholarship Opportunities

Three graphic communications students receive national scholarships

Three University of Wisconsin-Stout students have received $2,000 scholarships from an industry organization associated with their major.
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2019-2022 Advisory Board Members

2019-2022 Advisory Board Members

Andy Bear Exec. Director Strategy, Data & Marketing Solutions Quad
Barbara Bear Assistant Professor Graphic Communications, University of Wisconsin-Stout
Steve Bonoff President Printing Industry Midwest, Inc.
Darren Cotch Sr. Marketing Manager–Print Owned Brands Packaging Target Corporation
Nancy Dibb Customer Service Manager Japs-Olson Company 
Mike Draver President Tempt In-Store Productions
Shaun Dudek Program Director/Associate Professor  Graphic Communications, University of Wisconsin-Stout
Steve Fischer Color & Print Technology Manger HAVI
Luther Galchutt Account Executive Imagine! Print Solutions
Tricia Genett Account Manager SGS Co.
Tim Hughes Director-Manufacturing Client Services Core Publishing Solutions Thomson-Reuters
Wendy Hunjadi Director Sales Support Arandell Corporation
Andy Kangas Carton Operations Manager Belmark, Inc.
Sigrid Lindholm Marketing Creative Manager Saint Mary’s Press
Joe Lyman President & CEO Great Lakes Graphics Association
Greg Meersman Senior Vice President Taylor Corporation – Wholesale Channel
Dawn Nye Solutions & Services Marketing Manager  Konica Minolta Business Solutions U.S.A., Inc.
Chad Nyseth Lab Manager/Instructional Specialist
Graphic Communications, University of Wisconsin-Stout

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