Phone 715-232-2567
Office 438 Heritage Hall

Eric T. Brey, Ph.D., is a Professor and Chair of the School of Hospitality Leadership at the University of Wisconsin-Stout where his work focuses on the implementation of customer-centric strategy and deterministic influences on organizational success. 

He has been recognized for innovation as an AT&T Technology Fellow and an extraordinary marketing mind by HSMAI while being quoted in international media outlets including Forbes, Business Week, China Post, USA Today, New York PostWashington Post, and CBS News. He has received numerous scientific awards for his research and has been published in various top-tier journals including the Annals of Tourism ResearchCornell Hospitality QuarterlyTourism Management, and Journal of Travel Research.

As a teacher-scholar passionate about engaging with industry, he’s had the privilege of working with the American Resort Development Association, British Virgin Islands Chamber of Commerce, Caribbean Hotel and Tourism Association, Dalhoff Thomas Design Studio, Destination Marketing Association International, Empresas Bern, Intercontinental Hotels Group, Institute of Real Estate Management, Methodist Hospitals, RVC Outdoor Destinations, United States Golf Association, and the Women’s Foodservice Forum amongst others.

Eric received his Ph.D. from Purdue University and currently serves as an advisor to the Chief Marketing Officer Council.