Typeface developed by an independent Swiss type foundry, Grilli Type, Is the new exhibit opening at University of Wisconsin-Stout’s Furlong Gallery on Wednesday, March 4.
Started in 2009 by Noel Leu and Thierry Blancpain, Grilli Type offers original retail and custom typefaces as well as wordmarks to customers all over the world. Their clients include an artisanal butcher in Australia, a specialist coffee roaster in China, the Swiss government, GQ Magazine, Google, New York City’s promotional organization NYC & Company and agencies like Sid Lee, Wolff Olins and Arnold Worldwide. With a background in graphic design, Grilli Type differentiates themselves by a very active, visual approach to the promotion of their typefaces. Since the founding of the company Reto Moser, Lind Haugaard and Tobia Rechsteiner have joined the company, located in Lucerne, Switzerland.
An artist’s reception is scheduled from 5 to 7 p.m. on Thursday, March 5, at the gallery located in Micheels Hall. Blancpain is slated to give a lecture at 5:45 p.m. that day in room 321 of Applied Arts as part of the School of Art and Design Speaker Series.
In an interview with Inside Font Fabric in Bulgaria, Leu noted that typography ‘gives words shape and makes written language legible. It’s therefore one of the main pillars in communication and knowledge as a whole.”
The typefaces grow out of graphic design project but can also be inspired by travel and interacting with other cultures, or an antique bookshop find. Historical references often play an important role in the development process as well, Leu said in the interview.
The show will remain up until Sunday, April 5. Gallery hours are 10 a.m. to 5 p.m. Monday through Thursday, 10 a.m. to 2 p.m. Friday and 12 to 4 p.m. on Saturday.
Gallery & Co. is the official museum store and cafeteria at National Gallery Singapore.
Grilli Type developed the typeface for We Transfer.